During my time at Creative Fire I had the pleasure of working on a variety of digital jobs for PotashCorp. This started with the redesign of their corporate site, a site that has consistently been ranked as the top IR site in North America and top 10 in the world, competing with the likes of Bayer, BMO and Telus. This also included an annual overview of their industry, as well as printed and online annual reports which were built in unison. UX design is a big part of the process. A user-centered mindset along with a clean design approach works well to tell a clear, concise story. Obviously, the teams involved were key in the development of these projects.
*Created at Creative Fire